Are you using an email signature?

Every email you send out is an opportunity to promote your creative business. If you have a blog or web address, it should be provided as a live link in a signature at the bottom of your emails. This is a line or two of text that is automatically added when you compose a new email. You can change the text color if you want your signature to stand out. You can even add images to your signature in some email programs. Just be sure to keep images small in dimension and with a screen resolution of around 72 dpi.

Signatures can be easily updated! So besides your web link, you can use them to promote upcoming exhibitions, classes you are teaching and so forth. In some circles this is known as “shameless self-promotion”. And you know what else? It costs nothing.

If you aren’t using an email signature - why not? If you are, consider how you might update it so it works better to promote you.

I’ve copied instructions from my version of Microsoft Outlook below. If these instructions don’t work for your email program, search in Help for “create signature”.